When you can’t talk directly to your prospect, your written word is your most powerful persuasion tool.
And strategic, well-written copy is the difference between your prospect thinking, “hmm, maybe later,” and your prospect excitedly taking the next step, now.
So let’s put your best (word) foot forward.
With each of the below services I’ll leverage my copywriting and marketing know-how to make sure the project aligns with your vision and crushes your goal.
Digital Copy
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Home pages that grab your audience by the eyeballs. About pages that build trust in your brand. FAQs that anticipate, clearly respond to, and overcome your prospects’ reservations.
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If someone is reading about your specific products or services, they’re almost ready to purchase. When you’re so close to the finish line, don’t miss this last opportunity to build their enthusiasm for what you’re selling!
Descriptions are also an excellent way to speak to what your prospects are searching for online, and boost your SEO rankings. -
Promotional emails with irresistible subject lines and benefit packed copy that move prospects to follow that link or come into the store.
Email funnels that keep you top of mind with targeted content and promotions, automatically triggered by specific user actions or parameters (such as subscribing, abandoning their cart, or an upcoming birthday).
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Take advantage of the uber specific targeting algorithms on social media with copy that stops your target audience’s thumbs in their scrolling tracks.
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A well placed digital or print ad is wasted if it doesn’t lead the prospect to a focussed purchasing point. Instead of linking to your website and trusting the prospect to dig around (they won’t), send them to a landing page that tells them everything they need to know about the product or service to take the next step and purchase!
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Podcast and video commercial scripts that make the prospect want to stick around for commercial break.
Branding Copy
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I’ll breathe personality into your copy long after we part ways.
Is your brand casual or professional? Quirky or conventional? Down-to-earth or fanciful? I’ll give you a tone guide that hones in on your brand’s unique blend of traits, and distills them into your tone of voice.
No matter how many different writers contribute to your brand over time, your tone guide will ensure cohesive, on-brand messaging. -
A succinct tagline that sticks in your audience’s mind as a reminder of your core purpose.
A catchy slogan that cleverly distills a specific marketing campaign.
Print Copy
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A beautiful design compels your prospect to grab your product off the shelf.
But relevant copy moves your product into their cart and onto the checkout.
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A powerful lead generating tool when sent to a highly targeted mailing list.
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Trash-escaping, fridge-worthy, action-provoking promotions straight to your prospect’s mailbox.
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Headlines that stop the page flipping and ads that keep them engaged.
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Keep ‘em compelled and arm them with the facts that matter to take the next step.
Content Writing
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Yes, I’ll write your web content to tell Google’s search algorithm what you’re all about.
But the real SEO gold is in long-form content.
I’ll build trust in your brand with blog posts that position you as an expert in your field and address industry topics that your target audience is searching for.Consistent blog posts will increase your organic site traffic over time.
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Gain followers, engage your audience, and build trust in your brand with non-promotional, relevant, and entertaining posts.
Ready to take your marketing to the next level?
Book a FREE Discovery Call
Don’t have a specific project in mind, or don’t see what you’re thinking? Let’s talk it out.